March 15, 2026
MM#463--The NCAA Upset Blueprint: the Anatomy of the Upset Updated
FAN MAIL--We would love YOUR feedback--Send us a Text Message March Madness doesn’t just create upsets, it exposes pressure. When a Blue Blood full of NBA-bound freshmen meets an older underdog with nothing to lose, the scoreboard can lie and the clock tells the truth. I’m David Kaiser, and this Mojo Minute breaks down the anatomy of the NCAA Tournament upset so you can see Cinderella coming before the final buzzer. We start with the real advantage most fans ignore: expectation weight. Favor...
FAN MAIL--We would love YOUR feedback--Send us a Text Message
March Madness doesn’t just create upsets, it exposes pressure. When a Blue Blood full of NBA-bound freshmen meets an older underdog with nothing to lose, the scoreboard can lie and the clock tells the truth. I’m David Kaiser, and this Mojo Minute breaks down the anatomy of the NCAA Tournament upset so you can see Cinderella coming before the final buzzer.
We start with the real advantage most fans ignore: expectation weight. Favorites carry draft stock, school history, and the fear of becoming a meme, which quietly turns “talent” into tension. Then we borrow a mental model from Joe DeSena’s Spartan Up and the “iceberg of pain” to show how underdog coaches shrink a massive task into something playable: don’t win 40 minutes, win the next four. In college basketball, the media timeouts become “telephone poles,” giving teams a set of winnable segments and a way to build belief brick by brick.
From there, we walk the second-half checkpoints that decide upset alert status: under 16, under 12, the under-8 pivot point, and the under-4 pressure cooker where the crowd and the entire country start pulling for the little guy. You’ll hear how St. Peter’s turned Kentucky’s environment into a weapon, and how Fairleigh Dickinson’s numbers against Purdue reveal the same blueprint in the box score. We finish with an upset cheat sheet: red flags that the favorite is getting tight, green lights that the underdog is ready, and exactly what to watch the next time your bracket is on the line.
If this changes how you watch the tournament, subscribe, share the episode with a friend who loves bracket chaos, and leave a review so more fans can learn to watch the clock instead of chasing the score.
Key Points from the Episode:
• blue blood talent vs underdog experience and freedom
• expectation weight as the favorite’s hidden weakness
• Joe DeSena’s “iceberg of pain” and shrinking the task
• “win the next four minutes” as the core mental strategy
• media timeouts as built-in checkpoints under 16, 12, 8, and 4
• under-8 timeout as the psychological pivot point
• under-4 timeout as the moment the crowd and country flip
• red flags for a tight favorite and green lights for a confident underdog
• an upset cheat sheet for spotting bracket-busters live
Be sure to check out our show page at teammojoacademy.com, where we have everything we discussed in this podcast as well as other great resources.
Until next time, keep getting your mojo up.
Other resources:
Want to leave a review? Click here, and if we earned a five-star review from you **high five and knuckle bumps**, we appreciate it greatly!
00:07 - Welcome And March Madness Setup
02:12 - The Upset Formula Explained
03:43 - Expectation Weight As A Weakness
06:48 - Media Timeouts As Checkpoints
09:21 - St. Peter's Turns Pressure Into Fuel
10:10 - FDU Uses The Blueprint Vs Purdue
12:45 - Under Four Minutes The Crowd Flips
15:51 - The Upset Cheat Sheet
19:08 - Final Recap And Next Steps
WEBVTT
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Welcome to the Theory to Action Podcast, where we examine the timeless treasures of wisdom from the great books in less time to help you take action immediately and ultimately to create and lead a flourishing life.
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Now, here's your host, David Kaiser.
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Hello, I am David and welcome back to another Mojo Minute.
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This is an audio and video podcast.
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Well, my friends, college hoop fans, this is the best time of the year.
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March Madness is finally here.
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The brackets are all set.
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And if you're like me, you're here for one thing: chaos.
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The bracket busting upsets.
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Today we're going to break down the anatomy of the NCAA upset, how a true Cinderella actually pulls it off.
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On one side, you got the Blue Bloods, five-star freshmen, one and done guys, all the pressure in the world.
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On the other side, you've got the underdog, older players, overlooked results, and nothing to lose.
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Now we've covered this topic before.
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After I witnessed the 15-seed St.
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Peter's upset the number two seed Kentucky and Indianapolis back in 2022.
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I was privileged to watch that one in person.
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And then the next year in Columbus, Ohio, my hometown, I was even more privileged to see in person for the first time ever a 16-seed get defeat or the 16-seed defeat, the number one seed Purdue Boilermakers.
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And that's our podcast today.
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Let's break this down and let's go to our video for a deep dive.
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It's not a fluke, it's a formula.
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This is the anatomy of the upset.
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So how on earth does a 16 seed, a team that on paper has no business being on the same court, actually topple a giant?
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Well, the secret isn't just about a lucky three-pointer.
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It's about the game within the game.
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It's a psychological weapon that turns a favorite's biggest strength, all that talent and all those expectations, into their single greatest weakness.
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Alright, here's our game plan for today.
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First, we'll dive into the underdog secret weapon, the psychology behind it all.
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Then we'll get into the four-minute mind game, which is how they actually use the clock.
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We'll break down two legendary upsets, the Peacocks and the Knights, and we'll wrap it all up with a guide so you can spot the next one coming.
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Okay, let's get right into it.
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The secret weapon.
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This is the core principle, the one thing that makes all this possible.
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See, modern college basketball, with all its young one-and-done superstars, has a built-in Achilles heel.
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And the smartest underdog coaches, they know exactly how to target it.
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So what is that weakness?
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It's something called expectation weight.
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Think about it.
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Ever since 2006, the top teams are loaded with 18-year-old phenoms who are just a few months away from the NBA draft.
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They're unbelievably talented, for sure, but they are also carrying the crushing weight of their draft stock, the school's history, and you know, the absolute terror of becoming that team on the wrong side of history.
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They're playing not to lose.
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The underdog, they're just hooping.
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They have absolutely nothing to lose.
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So if you're the underdog coach, how do you handle that massive talent gap?
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Well, you use a brilliant mental trick from Joe DeSena's book, Spartan Up.
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Instead of letting your team see the whole 40-minute game as this giant, terrifying iceberg of pain, you break it down.
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You tell them, forget winning the game.
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Just win the next four minutes.
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Win the space from this telephone pole to the next one.
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It keeps them from getting overwhelmed, and most importantly, it keeps belief alive.
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And here's So it does keep belief alive.
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So let's break this down even further.
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We have the anatomy of the mismatch.
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We have blue bloods, we have the Cinderella team, 18 and 19-year-olds, the elite one and dunes in the Blue Bud Blue Bloods, if I could speak.
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And the Cinderella side, we have the seasoned under the radar upperclassmen.
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They've been through a lot.
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The expectation for the Blue Bloods is they demand a national championship, almost entitled.
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Cinderella, they're just happy to be there.
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15 seed, 16 seed, happy to be in the dance.
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They're playing with house money.
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On the Blue Blood side, the favorite, they got everything to lose.
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So it's a 40-minute game, and like we talked about, Joe Decena's mental framework is you break everything down in bite-sized spurts.
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In the first half, you just gotta weather the storm, gotta weather the first 20 minutes.
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That's where the blue bloods want to just beat the snot out of the Cinderella, get them done, crush their belief.
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That's the iceberg of pain in the first half.
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If you can make it to the second half as an underdog, whether you're the 16 or the 15 seed or even the 12 seed or the nine seed, you once you get to the second half, then your four-minute TV timeouts or media timeouts, as they're some time called, that's when they really come in to the psychological side of the upset.
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So, like we talked about, we weather the halftime adjustments.
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The primary goal coming out of the first four minutes in the second half is to stay within 10 points.
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You're gonna come out, the favorite's gonna make all kind of the adjustments, and the underdog has to weather those adjustments and be within striking distance, 10 points or less.
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And that first, obviously at halftime, you would want to be under 10 minutes, but even more so, under the 16 TV timeout or media timeout, you want to be within striking distance, 10 points or less.
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Let's go back to our video.
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So, what are the telephone poles in a college basketball game?
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Well, they're conveniently built right in.
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They're the media timeouts, the ones that happen about every four minutes.
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For an underdog coach, these aren't just commercial breaks.
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Oh no, these are the pillars of the entire game plan.
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Now let's focus on the second half, because this is where the magic happens.
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That first timeout under 16 minutes is all about surviving the favorite's first punch and proving your halftime adjustments work.
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Get to the under 12 mark and you're still in it?
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Okay.
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Now the belief starts to get real.
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You can see it in their eyes.
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But the under eight-minute mark, that's the tipping point.
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And if you make it to the under four, forget it.
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The entire country is now on your side, and that energy is powerful.
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I really gotta hammer this point home.
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The under eight-minute timeout, that is the single most critical moment in any potential upset.
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If the underdog is right there within a couple of baskets, the entire psychological load of the game flips.
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All that expectation weight comes crashing down on those 18-year-old stars.
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Their shots get a little shorter, their passes a little less crisp, they've stopped playing to win, and they've started playing not to lose.
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Okay, enough theory.
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Let's see this blueprint in the wild.
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Our first.
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Okay, let's go back to.
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So let's go back to our second poll.
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So from we just talked about the 16-minute mark, the next TV timeout will be the 12-minute mark.
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That's where you really want to still be within striking distance.
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Confidence is going to grow for the underdog exponentially.
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It's going to manifest in better body language, no slumping of shoulders.
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You're no longer just surviving, you're now competing.
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Belief is on the rise.
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Just like the video talked about, the psychological determinant is, and the dramatic pivot point is the.
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Whoops.
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This is live television, folks.
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Let me move myself.
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There I go.
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So the dramatic pivot point is the under eight timeout.
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Under eight is a psychological flip.
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That's where the favorite begins to panic and the underdog grows in dramatic belief.
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Let's go back to our let's go back to our video because we're going to talk about two case studies.
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First case study, the tiny 15-seed St.
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Peter's Peacocks Against the Blue Blood, Powerhouse, Kentucky Wildcats.
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This game was nothing short of a masterclass in psychological warfare.
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Now get this picture.
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It was basically a home game for them.
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But as St.
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Peter's kept hitting their marks, hanging around, surviving each four-minute war, that huge advantage for Kentucky started to backfire.
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The crowd's cheers turned into nervous murmurs, and once that clock ticked past the eight-minute mark, that nervousness turned into fear, and you could feel it transfer right to the players on the court.
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St.
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Peter's didn't just beat Kentucky, they turned the crowd's own anxiety into a weapon.
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So if the St.
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Peter's game was all about the feeling of that pressure shift, our next case study gives us the cold hard numbers.
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Just one year later, 16th seed FDU against one seed Purdue.
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This time, you can see the blueprint play out not just in the atmosphere, but right there in the box score.
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Just take a look at this.
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At the under 12-minute mark, Purdue is up by five points.
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Now, 99 times out of 100, this is where the Giants stops on the underdog and the game's over.
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The iceberg or paint is supposed to hit.
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But FDU wasn't looking at the whole iceberg.
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They were just focused on winning that next stretch of road to the next telephone pole.
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And this chart just shows it so clearly.
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Look at that swing.
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Between that under-12 mark and that all-important under-eight mark, FDU didn't just hang on.
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They surged.
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They created a massive seven-point swing and took the lead right as the buzzer sounded for the timeout.
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So that is crucial.
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So if we go back in the video.
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So here you can see, let's see if we can.
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Yeah.
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So here you can see FDU at the first media timeout was actually at the 1501 mark.
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And on they were up three.
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And then when they got to the under eight, the 1156 mark, Purdue was up.
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Purdue was up.
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That's where Purdue really wanted to kind of stretch and then break away.
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And boy, FDU just hung in there all the way to the third media timeout, plus seven difference came out plus two for that breakdown of four minutes.
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And it's the 757 media timeout.
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If you're in the huddle for FDU, Barley Dickinson University, and you were up to belief skyrocketing through the through the ceiling.
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Okay.
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And hang on.
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They surged.
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Alright, so now you know the secrets.
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Let's put this knowledge to Okay, let's hold on for a second before we put that knowledge into effect.
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Alright, so we talked about the the under eight psychological timeout.
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We just demonstrated with Fairley Dickinson on the upset to Purdue.
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So then at the four-minute mark is when if you're still within striking distance, and FDU was, St.
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Peter's was as well.
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But under the four-minute mark, you go from upset watch to upset warning, conditions very favorable.
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That mismatch is on the national spectacle.
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All TVs are switching over to that game, no matter what other games are going on.
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They want to see the upset, they want to see the Cinderella win.
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And I saw it especially in person.
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When you get under the four-minute mark and you're the underdog, all of the crowd pulls, gets behind you.
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I mean, I sat in the Kentucky section just by chance.
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We were within all the the players' family, and boy, that corner of the of the arena was very, very silent.
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That whole from the eight-minute mark down, everybody was on pins and needles.
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At the end of the game, obviously they lost.
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People crying, you know, they thought they were well on their way to the national championship and they got upset.
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So the fourth the four-minute timeout, when you get below that and you're still within striking distance, the whole country pivots and begins watching all kinds of pressure on the the uh on the favorite.
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So let's move.
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Executing in the final four minutes, that's what you have to do.
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St.
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Peter's did it to secure the upset.
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Fairly Dickinson did it to beat Purdue.
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And actually, let's uh let's take me out of this whole thing so we can see.
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So the thesis was confirmed the anatomy of another upset FDU over Purdue.
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FDU's composure, and the second half mirrors the upset city, the anatomy of the upset.
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At each 16-minute mark, FDU was up, FDU was down, Purdue led by five at the 12-minute mark.
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They rallied by the eight-minute under eight media timeout, led by two under the four-minute mark.
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They held still up one fifty-four-fifty-three, and they closed it out with a big victory, 63 to 58.
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And let's go back to our video.
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Here's your checklist.
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For the favorite, look for the red flags that they're getting tight.
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Are players constantly looking up at the clock?
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Is their offense stalling out?
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Are they avoiding eye contact in the huddle?
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Those are huge warning signs.
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On the flip side, look for the green lights from the underdog.
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Are their huddles intense and focused?
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Is the coach making smart little adjustments?
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And most importantly, do they look like they belong on that court?
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And here it is all in one place, your official upset cheat sheet.
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Just follow the game along these five watch points.
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Is the underdog within 10 at the half?
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Did they take that big punch to start the second half and stay standing?
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And are they still there, right in the thick of it, at that eight-minute mark?
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If the answer is yes, you are officially on upset alert.
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The game isn't about talent anymore, it's about which team can handle the pressure.
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So remember this: the game clock is so much more than a timer.
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It's a weapon.
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It's the framework that allows belief to build, brick by brick.
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And in the right hands, it can systematically take down a powerhouse.
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So next March, when everyone else is just watching the ball go through the hoop, you'll be watching the clock, and you'll see the upset coming, one telephone pole at a time.
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Yes, thank you, Notebook LM, for that.
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So in today's mojo minute, how does David beat Goliath?
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It's just not a matter of talent, it's time, it's psychological psychology.
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Joe DeSena talks about the iceberg of pain.
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Your brain can't handle everything at once.
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Same with a giant task like beating a powerhouse.
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The underdog has to shrink the game into small pieces that feel doable, like a marathon runner.
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You don't think about running 26 miles.
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You think, can I get to the next telephone pole?
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Underdog coaches do the same with their team.
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They don't play a 20-minute half, they play a series of four-minute games within the game.
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Each one ends at a TV timeout.
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So here's what to watch.
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Timeouts in the second half under 16, under 12, under 8, and under 4.
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Those are the checkpoints.
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First goal out of halftime, survive the favorite's run.
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Stay within 10.
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If you're the underdog and still close at the under 12, you can see the shift.
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More energy, better body language, real belief.
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The real pivot comes at the eight-minute mark, like we talked about.
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That's where it flips.
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The favorite becomes the looks at the scoreboard and says, wait, we could actually lose.
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In that moment, the pressure jumps to them.
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They tighten up, they rush, they panic.
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If the underdog is still there, the under four, the story takes over.
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The crowd turns, every fan in the building starts pulling for the little guy.
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Every miss by the favorite feels huge.
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Every make by the underdog feels like destiny.
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So this week, when you watch, don't follow the score.
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Watch the clock.
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Track those TV timeouts.
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You might see the anatomy of an upset play out in real time.
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Let the madness begin, and as always, keep fighting the good fight.
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Thank you for joining us.
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We hope you enjoyed this theory to action podcast.
00:19:13.359 --> 00:19:22.480
Be sure to check out our show page at teammojoacademy.com, where we have everything we discussed in this podcast as well as other great resources.
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Until next time, keep getting your mojo up.
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